Flowers die the moment they're cut. We buy them more time.
The global floral industry loses billions annually to spoilage between harvest and sale. Electron beam treatment shows promise for extending the vase life of popular varieties like roses, without chemicals. Pulse is exploring treatment protocols to help growers, distributors, and retailers reduce waste across the supply chain.
A global industry projected to exceed $100B, with a built-in expiration date.
Fresh-cut flowers begin deteriorating the moment they're harvested. Every hour in transit is an hour closer to waste. The global floral supply chain stretches from farms in Colombia, Ecuador, and Kenya to retail shelves worldwide. By the time flowers reach the consumer, a significant percentage of value has already been lost to spoilage.
Chemical preservatives help, but they add cost, require handling, and leave residue.
Longer life. No chemicals. Same beauty.
Electron beam treatment can slow the biological processes that cause certain flowers to wilt, brown, and decay. Treatment takes seconds as flowers pass through on a conveyor. No chemicals are applied. No cold chain is broken.
Published research shows that certain popular varieties, including roses, benefit from extended cut-flower and vase life after e-beam treatment. Results vary by species. Pulse is evaluating treatment protocols across commercially important varieties.
The core technology is the same platform Pulse applies to food preservation, medical sterilization, and water treatment, configured for the specific handling requirements of fresh-cut flowers.