Flowers die the moment they're cut. We buy them more time.
The global floral industry loses billions annually to spoilage between harvest and sale. Electron beam treatment shows promise for extending the vase life of popular varieties like roses, without chemicals. Pulse is exploring treatment protocols to help growers, distributors, and retailers reduce waste across the supply chain.
A global industry projected to exceed $100B, with a built-in expiration date.
Fresh-cut flowers begin deteriorating the moment they're harvested. Every hour in transit is an hour closer to waste. The global floral supply chain stretches from farms in Colombia, Ecuador, and Kenya to retail shelves worldwide. By the time flowers reach the consumer, a significant percentage of value has already been lost to spoilage.
Chemical preservatives help, but they add cost, require handling, and leave residue.
Longer life. No chemicals. Same beauty.
Electron beam treatment can slow the biological processes that cause certain flowers to wilt, brown, and decay. Treatment takes seconds as flowers pass through on a conveyor. No chemicals are applied. No cold chain is broken.
Published research shows that certain popular varieties, including roses, benefit from extended cut-flower and vase life after e-beam treatment. Results vary by species. Pulse is evaluating treatment protocols across commercially important varieties.
The core technology is the same platform Pulse applies to food preservation, medical sterilization, and water treatment, configured for the specific handling requirements of fresh-cut flowers.
Flower preservation FAQ
Fresh-cut flowers begin deteriorating the moment they are harvested. Electron beam treatment can slow the biological processes that cause certain varieties to wilt, brown, and decay, by reducing microbial load on stems and petals and altering specific cellular pathways. The flowers pass through the beam on a conveyor in seconds. Nothing is added to the flowers and the cold chain is not broken.
Published research indicates that several popular varieties, including roses, benefit from extended cut-flower and vase life after e-beam treatment. Results vary by species and cultivar. Pulse is evaluating treatment protocols across commercially important varieties to characterize the response curve for each.
No. Electron beam treatment does not introduce or leave any chemical residue. No radioactive materials are used in the process and the flowers do not become radioactive. The treatment is purely physical and ends the moment the flowers leave the beam.
Conventional chemical preservatives help slow deterioration, but they add cost, require careful handling, and leave residue that may concern downstream buyers. Electron beam treatment is a physical process with no consumable inputs other than electricity. It can be combined with existing logistics practices, including cold chain handling.
Pulse is exploring deployment scenarios with growers, distributors, and retailers. The core electron beam platform is the same one Pulse uses for medical sterilization, food safety, and water treatment, configured for the handling requirements of fresh-cut flowers. Engagements typically start with a sample run on a candidate variety to confirm the response and inform sizing.
Yes. The treatment takes seconds and does not require breaking the cold chain. A Pulse system can be installed at a hub, distribution center, or import point so that flowers receive treatment in line with their normal handling, with no additional cooling or warming steps required.